AMC is launching a MoviePass-like subscription service
The largest theater chain in America has announced that it will now offer a subscription service that allows patrons to watch up to three movies a week for $19.95 a month. Called AMC Stubs A-List, the subscription will function as an extension of AMC’s existing loyalty program, and it will roll out starting on June 26th.
According to the AMC press release, the online and smartphone-based subscription will allow members to watch multiple movies a day and let you see movies more than once. There will be no online ticketing fees, and it will offer a discount on food and drinks at the concession stand. Stubs A-List will be redeemable toward formats like IMAX and 3D and will also include special AMC locations such as Dine-Ins. AMC also boasts that the service will allow you to make up to three reservations at once in advance without having to physically be at the theater, unlike MoviePass’s one-at-a-time, location-dependent ticketing model.
The benefits go beyond movie tickets. Here’s AMC:
AMC Stubs A-List members also enjoy all the benefits of AMC Stubs Premiere, including free upgrades on popcorn and soda, free refills on large popcorn, express service at the box office and concession stand, no online ticketing fees and 100 points for every $1 spent for the AMC Stubs A-List monthly fee and food and beverage spending at AMC theatres. AMC Stubs Premiere members receive a $5 reward for every 5,000 points earned, which translates to a 10% credit toward future AMC purchases.
You can sign up for the service starting next week. It’s worth noting that while AMC’s offering is twice as expensive as MoviePass, the perks and expanded parameters might make up for it — assuming you actually go to the movies more than once a month.
When asked if Stubs A-List is meant to compete with MoviePass, an AMC representative countered that the company is focused on giving moviegoers something valuable.
“We understand the comparison, but we’re focused on our own program and on delivering the very best, most reliable movie-going value option in the entertainment industry, which is what we believe AMC Stubs A-List provides to our guests,” the representative told The Verge. “It’s simple, seamless, and a great way to go to the movies.”
Last year, MoviePass and AMC theaters had a bit of a feud, and for a while, MoviePass even cut some AMC locations from its service.
Source by theverge