Spotify just launched its music streaming app in India, featuring a wide catalogue of playlists with regional as well as international content. Amarjit Singh Batra, the Managing Director at Spotify India asserts that the has a long-terms vision for India and they’re here to stay.

Considering that Spotify has over 207 million active users worldwide, one has to wonder whether its competitors in the Indian market — JioSaavn, Amazon Music, Gaana, Google Music, and Apple Music — have anything to worry about.

Considering that Spotify has over 207 million active users worldwide, one has to wonder whether its competitors in the Indian market — JioSaavn, Amazon Music, Gaana, Google Music, and Apple Music — have anything to worry about.

Aside from Apple Music and Amazon Music which only offer free memberships for an introductory period of time, the other music streaming services offer a free version of their app but also paid models that users can subscribe to.

The subscriptions plans across the different apps offering vary not only in the terms of price, but also in terms of duration. The add-ons that you get within the subscription varies as well.

Noting that Spotify’s subscription is a little more customised and varied with one-time payment options unlike Amazon and Apple Music, the disparity in subscription prices still grows as the subscription duration increases.

That being said, Spotify has a few integrations that are unique to the platform. For the example, its the only app that can be played in-app with Google Maps. It’s also the only app that’s available on both, XBox and PlayStation, making a safe refuge for gamers who like to have their choice in music.

So, which one is better?

Spotify claims that the big differentiator for them — since they were the ones who pioneered the music free model and have over 200 million users across the world — is that it has lots of data around understanding music tastes and behaviours.

But, the tricky thing about choosing a music service is figuring out which one works the way that you ‘need’ it to work. If you’re looking for video-on-demand along with a music subscription then Amazon is your sole option.

Instead, if you’re looking for a music app that lets you voice search instead of having to type in song names then Gaana is only app to have that kind of feature.

Discerning between the platforms in terms of music choice or exclusives is no longer a very big differentiator. All have international as well as regional options available — but what matters is the size of the library. Not only should the library large, but it should also be updated regularly.

Apple leads the pack with 45 million tracks catalogued in its library as Spotify, Amazon Music and Google Music come in second with an estimated 40 million tracks in their library. JioSaavn has around 30 million tracks and Gaana trails with around 10 million songs.

The Spotify app adds approximately 30,000 new tracks on average each day and has over 3 billion playlists available which can justify the service being more expensive that its counterparts.

While there’s is a lot of clamor around about Spotify’s ‘Daily Mix’, JioSaavn also has ‘Daily Mixes’ on its platform and Gaana has ‘Made For You Mixes’.

In localising the app for India, Spotify is giving users eight language options as well as local artists to choose from in order to customise their music playlists. But Gaana and JioSaavn let users choose from 16 different regional languages….Read More>>>

 

Source:- businessinsider